21today
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21 days free · then from ₹21

Three plans. ₹21, ₹41, ₹51.
Earn coins back every day.

Show up, keep streaks, invite friends — and earn coins back every day.

SAVE UP TO 21% ON YEARLY PLANS

Free Starter

Start free. 21 days of full access, then the essentials.

₹0
21 days full access, then free forever
1× coinsup to ₹3.00/mo back
  • 21 days of full Resolve 41 access
  • After day 21: 1 challenge, 5 habits
  • 1x coins, capped at 300 coins/month
  • Scratch cards
  • AI coach
  • Store access
Start free

Pledge 21

Make the promise. Three sprints at a time.

A crispy samosa

At the cost of one samosa a month. That's the whole ask.Literally, 70 paise a day.

₹21
per month
or ₹199/year
1× coinsup to ₹10.50/mo back
  • 3 active challenges at a time
  • 6 habits per challenge
  • 1x coins, up to 1,050 coins/month
  • Week-3 scratch card
  • Themes in the store
  • Pledge badge on your profile
  • AI coach
  • Streak freezes
Most popular

Resolve 41

Six sprints, 1.5x coins and your AI coach.

A masala dosa with chutney

Cheaper than your masala dosa.Literally, ₹1.4 a day. Less than the chai you'll have anyway.

₹41
per month
or ₹399/year
1.5× coinsup to ₹20.50/mo back
  • 6 active challenges at a time
  • 8 habits per challenge
  • 1.5x coins, up to 2,050 coins/month
  • Scratch cards in weeks 1, 2 and 3
  • 1 streak freeze held
  • AI coach - 30 messages/month
  • Themes + profile frames
  • Resolve badge on your profile

Unbreakable 51

Ten sprints, double coins, everything unlocked.

A glass of cold coffee

Less than a cold coffee bill.Literally, ₹1.7 a day.Less than the chai you'll have anyway.

₹51
per month
or ₹499/year
2× coinsup to ₹25.50/mo back
  • 10 active challenges at a time
  • 8 habits per challenge
  • 2x coins, up to 2,550 coins/month
  • All scratch cards + Comeback card
  • 2 streak freezes held
  • AI coach - 100 messages/month
  • Everything in the store + early drops
  • Founding member badge

How you earn it back

+20 coins

Daily check-in

Tick off a habit and bank coins for showing up.

Once a day per challenge, max 3 challenges/day

📸+10 coins

Proof photo bonus

Add a selfie or photo to your check-in.

Same limits as check-ins

🔥+100 coins

7-day streak

Seven days without missing.

Once per challenge

+150 coins

14-day streak

Two weeks locked in.

Once per challenge

🏁+300 coins

Finish a 21-day sprint

Reach day 21 of any challenge.

Once per challenge

💎+200 coins

Perfect sprint (21/21)

Every single day checked in.

Once per challenge

📝+15 coins

Post on Community

Share your progress with the tribe.

Max 2 per day

👏+2 coins

React to a post

Cheer someone else on.

Max 10 per day, unique posts only

🌟+50 coins

Your post hits 10+ reactions

The community loved it.

Max 1 per day

🔗+25 coins

Verified click on your share

Someone opened the link you shared.

Max 10 unique visitors/day

👀+5 coins

Opened a friend's share

A small thank-you for showing up.

Max 3 per day

🤝+500 coins

Friend signs up with your code

Paid once they complete 3 check-ins.

Unlimited referrals

💰+1000 coins

Friend buys their first plan

The big one.

Per referred friend

🎁+750 coins

Welcome bonus

For joining through a friend's invite.

One-time, unlocks on first purchase

🤝+150 coins

Buddied up

You and a friend became buddies on 21today

Up to 3 buddies a day

Questions

Are coins real money?

They're wallet credit inside 21today — usable on renewals, upgrades and the store. We don't pay out cash.

What happens after my 21 free days?

You keep everything you built. The free plan then allows 1 active challenge with up to 5 habits, and earning is capped at 300 coins a month.

Can I switch plans later?

Yes — upgrade any time and your wallet credit applies to the difference.

Do coins expire?

Coins don't expire. Scratch cards do — you have 48 hours to open one.

Can I use coins on renewals?

Yes — coins can cover part of any renewal, monthly or yearly. The rest is paid normally.

Which payment methods will you support?

UPI (GPay, PhonePe, Paytm), cards, netbanking and wallets in INR.